SCIENCE

Black mascara tube with EyeVida month marker replacement sticker on white marble vanity.
The Truth About Mascara Bacteria: What 3 Months of Use Really Means
Mascara is the perfect storm of beauty-product biology — wet, warm, sealed, and used near a mucous membrane. Studies show real contamination starts at the 3-month mark. Here's what the... Read more...
Woman applying mascara at a white marble vanity, with EyeVida product on the counter
True Beauty Remembers: Why We Started EyeVida
EyeVida started with a stye. Not a dramatic one — just a small red bump that turned out to be caused by a mascara that had been open for nearly... Read more...