You research ingredients. You invest in clean formulas. You store your products carefully. But the moment you break the seal, the countdown begins — and most of us have no system for what happens next.
The mascara you’ve been using for months. The lip gloss you reach for every morning. The serum that still smells fine. None of them show any signs of contamination. That’s exactly what makes expired beauty products so dangerous.
A landmark 2019 study published in the Journal of Applied Microbiology found that up to 9 out of 10 used makeup products were contaminated with dangerous pathogens.¹
E.coli — can cause soft tissue infections including cellulitis
Staphylococcus — the primary cause of painful styes, boils, and blisters
Fungi (Candida) — the underlying cause of persistent, itchy facial rashes
By day 90, the bacterial load in products like mascara and lip gloss often exceeds safe medical thresholds — with no visible or odor-based warning.
¹ Journal of Applied Microbiology, 2019.
The skin around your eyes is the thinnest, most permeable tissue on your body. Unlike the rest of your face, your ocular surface is a mucous membrane.
Micro-traumas from daily application allow accumulated bacteria to enter the system, leading to infections that could have been prevented simply by replacing a product on time.
Every product has its own safe-use window. Mascara and liquid eyeliner: 3 months. Vitamin C serums and eye creams: about 6 months. Foundation, concealer, and moisturizer: 12 months. Lipstick and powder products: up to 24 months. Check the open-jar PAO symbol on your packaging — it tells you exactly how long you have. EyeVida® makes it effortless to track each one.
Step 1:Open your EyeVida envelope
Step 2:Apply the
month sticker
Step 3:
Replace on
the date shown
START YOUR ROUTINE
144 stickers. All 12 months. All beauty products.